Think in 3D - The 7 Characteristics of Dramatically and Demonstrably Different Businesses

Economics, finance, business and management

Abstract

How do winning businesses get ahead, and stay ahead of their competitors? They are 'Dramatically and Demonstrably Different' from their competitors.They do things that their competitors aren't, and even better can't!

This book highlights how these '3D Businesses' do it. Not the latest ‘fad’ or hyped ‘panacea’ for business success, nor a list of ‘do’s and don’ts, or ‘magical answers’ (are there any?). The 7 'Characteristics' we've identified from over 23 years' experience of researching, working with, and learning from successful businesses, their leaders and their people.

The 7 Characteristics encompass proven methodologies and processes that these successful 3D Businesses do and have, to get ahead, and stay ahead of their competitors. It's about leadership, it's about marketing, it's about customer service, it's about innovation and it's about establishing a culture that helps make this happen and engages people at every level!

The book takes you through the 7 Characteristics and allows you to see how your business measures up. Crucially, it is packed with stimulating 'real' examples, ideas and practical steps that you can take to make it happen in your business.

It gives real insights into how 3D Businesses... - Establish leadership that creates committed, motivated and effective people at every level - Differentiate themselves and stand out from the crowd in the markets they want to be in - Create enviable levels of business through a proactive and focused approach to marketing - Deliver ‘remarkable’ experiences that ‘wow’ their customers – that’s customer delight! - Produce unrivalled levels of repeat business and loyalty by doing it consistently - Make innovation work and continuously and proactively get better at what they do in the areas that count - Establish and embed a culture that helps them make it happen

Who's It For?

Anyone leading, managing, running a business or a team or department, and anyone thinking of doing so! No 'academic theories', but practical, stimulating stuff you can use and actually put into practice!

Andy Hanselman and Jill White are recognised experts on improving business competitiveness. They’ve spent over 23 years researching, working with, and learning from successful businesses and their leaders. From innovative start-ups and dynamic fast growth entrepreneurial businesses to forward thinking global multinationals, they’ve worked with business leaders and their people to help them overcome the common challenges that we all face in today’s fast moving world.

Clients tell them they like their stimulating, practical no-nonsense stuff that gets real results, and this book is a reflection of that.

By reading it you’ll get…

- Real insights into 3D Businesses who have done it, and are still doing it!

- Practical examples of what works (and doesn’t!)

- An opportunity to see how your business measures up

- Proven ideas, processes and practical steps that you can take to make it work in your business.

Meet the Author

Andy Hanselman

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