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Pricing for Profit

Finance and accounting

Abstract

Many small business owners fail because they struggle to sort out their pricing structure to maximise sales and profit. You could set a price you think is right, but price too high and you won't sell your product or service. Price it too low and you'll soon run out of cash. Pricing is a balancing act. It's subjective. There are no hard and fast rules about how much people will pay for what they get. You know that just from going round the supermarkets - one tin of beans is more costly than another. There are reasons for the differences but one thing is for sure each manufacturer knows how much money they will make on every tin of beans sold.  Michelle has written this book to help you to know your beans!

Meet the Author

Michelle Reynolds

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